Channel Precision > Business > Listing Creation and Catalogue Management

Listing Creation and Catalogue Management

The vast majority of shoppers begin their search for products on Amazon, making it a powerful tool for driving sales both on and off the platform. It’s essential to manage how your brand is represented and defined on the world’s largest product search platform, particularly since any seller can create listings–and they often have little regard for accuracy or appeal.

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Benefits

  • Work with a single contact to manage all your brand’s listings.

  • Use your existing digital assets, product content, and messaging to create uniformly professional and engaging listings.

  • Consolidate listings to aggregate product reviews and, since Amazon favors listings with more (favorable) reviews, increase sales by doing so.

  • Challenge and remove bad listings created by other resellers.

  • Define keywords to ensure your products appear in a wide array of product searches.

  • Acquire market share from competitors who fail to understand the significance of managing listings.