Brand Maximization

Don’t let your listings get lost in the shuffle

The most important part of an Amazon strategy is making sure that your listings are great, that is easier said than done in an open source system like Amazon.

That’s where we come in, our team of experts will give your listings the perfect blend of human appeal and Amazon AI appeal. After that, our work is never really done, we con- tinue to update content and keywords regularly to ensure the best positioning and conversion rate of your products.

The Flywheel Effect

The so-called Flywheel effect creates a positive feed- back loop between SEO (Search Engine Optimiza tion), Advertising, and Design. SEO and advertising aim to increase relevant traffic to your listings the former organically, the latter paid. Good design converts that traffic into sales more effectively by improving a listing’s visual appeal and informative value. Those conversions catch the attention of the Amazon search algorithm, driving more traffic to your page and starting the Flywheel spinning.We harness this feedback loop to maximize your brand’s growth.

Appealing to Mobile Customers

Currently, more than 80% of all sales on Amazon start on mobile. So the platform has promoted image and video to the forefront, allowing consumers to glean product value from infographics and lifestyle images. That’s why we pair search-optimized product de- scriptions with engaging and informative visuals, so your customers don’t just find your product listings, they also find an authentic experience of your brand’s identity.

AI Appeal

For good design to work, your customers need to find your products in the first place – and that means you need to appeal to Amazon’s search engine.
We hire PhD-level analysts with expertise in fields like data science to study Amazon’s A9 AI: how it behaves, and how it rewards and punishes sellers’ actions by driving traffic to or diverting it from – their listings. Our entire Advertising, SEO, and Analytics departments are focused on building campaigns and writing listings that speak to the machines, as well as the consumers.

Beyond the Flywheel

Once the flywheel is spinning, the sky’s the limit for brand maximization. We’ll do the day-to-day work of keeping your brand’s Amazon marketplace pristine and authentic, while following the latest shifts in consumer demand and when you’re ready launching your brand’s presence far beyond Amazon.

Off-Amazon advertising and off-Amazon SEO can add value to your Amazon presence beyond just the sales they immediately generate. Our Analytics and Advertising teams have studied how Amazon rewards listings that bring in traffic from Google and social media. We use this knowledge to craft off-site strategies that add value in their own right, while also boosting the power of your ads and SEO on Amazon.

We also conduct ongoing tests to reveal search and design trends as they emerge. We use Conversion Rate Optimization analysis to discover which new designs are resonating with shoppers, so we can maintain and improve conversions as trends shift.

But our expertise isn’t limited to search data, algorithms, and design: our team of professional writers will champion your brand across the Internet, creating news releases and securing coveted spots in “best of” lists, all with the goal of channeling consumers away from noisy search results and into your Amazon brand store.

Finally, we work day-in, day-out to protect your brand from Rogue Sellers. Our brand integrity division roots out unauthorized sellers, investigating their true identities and bringing down enforcement, according to your protocols, to remove them from the platform. And our work doesn’t stop right after the sale: our Customer Service department provides an first-rate customer experience every step of the way—but can also step in and challenge unfair and irrelevant negative reviews, ensuring your brand ranks among the most reliable retailers on the platform.

LAUNCH YOUR BRAND TO NEW WORLDS

Discover more by contacting us