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(Social Media Optimization)
Promote meaningful engagement
Our Social Media Optimization marries top-tier design, professional SEO-enhanced copywriting, and PhD-level analytics. The team fine tunes your social media presence to maximize customer engagement, drive traffic, and boost conversions. Traffic can be routed to Amazon, coupled with 10% credits from Amazon Attributions campaigns, or to your website. Whether your social media goal is to increase brand awareness and reach, to expand mid-funnel engagement, or to boost direct traffic and conver- sions, our team stands at the ready across the social media landscape, including:
Social media has become one of the most important organic methods of increasing brand awareness, attracting new customers, and fostering brand loyalty.
Our social media audit process begins with listening. We gather detailed information about what your customers are saying on social media, then we determine which posts and platforms are adding the most value to your brand. Finally, we perform the same analyses on your competitors, and we put that all together to develop a winning strategy.
Our SEO specialists use relevant, high-volume keywords, product category specific posts, and tagging strategies to keep your brand top of mind and top of search and increase organic rankings at every level of the marketing funnel.
Our team posts regularly using brand-approved unique content, resulting in increased platform engagement. We help draw shoppers through the marketing funnel, from awareness and interest, to consideration and intent, and finally to evaluation and purchase. We simultaneously pursue broad market appeal while coordinating with advertising to target specific markets with geo-fencing.
Social media is more than just regular, strategic posting. It’s how you routinely and meaningfully engage with shoppers. Our team crafts professional on-brand responses to keep shoppers engaged and satisfied with their brand experience, helping shoppers through the evaluation phase, and increasing brand loyalty.
