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In late 2021, they recognized the need for digital marketing expertise and partnered with Channel Precision. The results were striking: PlanToys saw a surge in sales, with advertising efficiency surpassing market averages (4.54 ROAS and 22% ACOS, compared to the industry average 4 ROAS and 25% ACOS). Our focus was growth, rather than just improving ACoS. By 2023, PlanToys had achieved a 153% increase. in revenue. How did we do it?
We began with a deep dive into the competitive landscape. Our team conducted in-depth market research to optimize PlanToys’ pricing and inventory strategies. This data-driven approach helped maximize their margins while maintaining their competitive edge. Brand consistency was our next focus. By identifying and addressing unauthorized sellers and enforcing brand guidelines, we ensured PlanToys’ messaging remained consistent across the Amazon marketplace. This not only improved brand perception but also helped control pricing and inventory management.
Product presentation received a significant overhaul. We refined product listings with enhanced A+ content, helped to make some engaging product videos, and created illuminating infographics that showcased PlanToys’ unique features and commitments. Our use of credibility and trust indicators, such as sustainability callouts and “Climate Pledge Friendly” badges, helped boost conversion rates by clearly communicating PlanToys’ eco-friendly values to conscious consumers. Our team of PhD analysts developed SEO-optimized content, enhancing product titles and descriptions to align with high-value search terms. These efforts significantly improved PlanToys’ organic rankings throughout 2022 and 2023, increasing their visibility to potential customers who are browsing Amazon for sustainable toy options.
Finally, we implemented a robust advertising strategy. By creating a strong defense for PlanToys’ critical keywords and strategically expanding their reach through carefully targeted generic terms, we were able to protect their brand presence while attracting new customers. We also identified and capitalized on competitor weaknesses, further expanding PlanToys’ market share.
Our strategic approach not only improved PlanToys’ Amazon presence but also positioned them as a formidable competitor in the sustainable toy market. The partnership shows that with the right strategy, even an established brand like PlanToys can find new avenues for growth and success on Amazon.
