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Creation, correction, enhancement
Amazon is now definitively a visual, rather than a textual, medium. Shoppers increasingly obtain their product knowledge from infograph- ics and A+, rather than from bullets and descriptions. Since Amazon’s the largest product search engine in the world, what brands present there and how they present themselves can have a significant influence on off-Amazon sales through DTC and brick and mortar. In addition, design can have a profound impact on conversion rates, and even in- crease Product Detail Page Views (DPVs) with compelling hero images. All design work goes through rigorous editing and approval processes.
A good hero shot can massively affect page views and conversions, so we place hero shots at the heart of our PDP design. We then use those compelling images as anchors for the thematic branding ele- ments, infographics, and lifestyle shots we use in the other images to set the mood and fine-tune customers’ reactions to your products.
According to Amazon, Basic A+ increases sales by an average of 5.6%, and Premium A+ by 20%. Results can vary widely by product and brand, however. In addition to allowing shoppers to learn more about a product and brand, Product Detail Pages (PDPs) receive an algorithmic benefit from Amazon’s AI gaining more impressions with more relevant audiences.
The Benefits of A+
Increased Detail Page Views
(DPVs) Higher Conversion Rates
More Sales
Fewer Returns
Better Reviews
Premium A+ is now free on Seller Central: with a host of improvements and increased sales potential vs Basic, it’s well worth upgrading.
Brand Stores are more important than they may seem, and only becoming increasingly more so as Amazon uses them to populate organic placements.
The Brand Story a carousel module that displays above A+ not only helps define your brand, so you don’t have to devote valuable space in the A+ for that purpose, but also unlocks Premium A+ in Seller Central accounts (not Vendor Central).
We create custom images for DSP and Google Ads.
Whether you use Shopify or WordPress (like this one), our Design team can create professional and engaging work. Need Virtual Reality (VR) shots of all your products? No problem.
No matter your design needs on or off-Amazon, we’ve got you covered. Some of our other design services include:
Our Design department works closely in coordination with our Conversion Rate Optimization (CRO) team to create the best results, with our SEO / Writing team to create blogs and social media posts—with our Listings, and Advertising teams as well, so we can create the most compelling content for your brand.
