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Competing Against Top-Tier Consumer Brands
Today, WonderFold wagons rank consistently among the top ten strollers in the entire stroller category. Our focus on listings, SEO, and targeted advertising positions their innovative products among (often imitator) products offered by Baby Trend, Radio Flyer, Veer, Jeep, and Graco. And the growth has been efficient, achieved at an average ACoS of 4.7% and a ROAS exceeding 21. How does Channel Precision achieve these results?
Listings Optimized For The Way People Shop
80% of shoppers today begin their purchases on mobile, yet most Amazon listings continue to be optimized for a desktop experience. So we adapted. In 2022, in addition to ramping up advertising across DSP and Sponsored advertising, we conducted pricing and market competition analyses.
The results directed our team as it shaped Basic A+ content into Premium A+, resulting in a 15% increase to sales. Moreover, our design and SEO teams imposed consistent branding and added infographics. The flywheel engaged advertising and organic sales, and both consumers and algorithms found their stroller searches increasingly directed to top tier product pages hosted by an innovative and exciting baby brand. The wagon stroller is now relied on in many homes with young children, thanks to WonderFold.
