Harness the power of AI and product appeal to boost organic rankings
As visuals and advertising become more and more important for reaching customers on Amazon, mastering the so-called Flywheel Effect between advertising, design, and SEO has becoming increas- ingly critical to gaining a competitive advantage on the platform. That’s why we treat all three components of the flywheel as a unified whole, making sure they all feed into one another.
Appeal to Shoppers
We craft titles, bullets, and descriptions to appeal to shoppers, first and foremost.
Engage AI Search Terms
While shopper experience is paramount in our front-end SEO, we weave in Amazon (and Google) keywords to appeal to the AI’s search algorithms, incorporating top relevant keywords naturally, so your listings are easy to understand for both your customers and Amazon’s AI.
Train the AI
We use backend search terms to help the AI understand and index listings against competitors and complementary categories.
MONITOR, REVISE, AND TEST
Our SEO is monitored bi-weekly to observe changes in rankings, and swap out keywords or backend search terms as necessary. We employ A/B testing to determine shopper appeal.